The project “Development and implementation of original product design and marketing innovation solutions of JSC “ROZE” has being launched
On 23rd of December 2021, by Order No. 4-1398 of the Minister of Economy and Innovation of the Republic of Lithuania, JSC “Roze” was awarded a funding of EUR 47,332.05 under the measure “Creative Vouchers COVID-19” to the project “JSC “ROZE” for the project “Development and implementation of original product design and marketing innovation solutions of JSC “ROZE”.
The aim of the project is the use of innovative services, provided by entities operating in the creative and cultural industries sector, to create and implement design and marketing innovations.
The project is scheduled to be implemented by 31 January 2023. Project No. 13.1.1-LVPA-K-861-01-0737 "Development and implementation of original product design and marketing innovation solutions of JSC "ROZE" is funded by the European Regional Development Fund as a tool of the European Union's response to the COVID-19 pandemic.
During the implementation of the project, a new design of the exclusive quality, original, sustainable women's clothing line "Baltic motifs" (dress, blouse, skirt, trousers and jacket) will be developed and implemented, as well as new and innovative marketing tools for the new clothing line "Baltic motifs" will be developed and implemented.
Project BALTA ROZE
Breathable, “live” clothes made of natural softened linen. White, like a new beginning of a bright day. The woman wearing them – active, creative, searching, discovering. Clothes protect her, cool her, warm her, soothe her, and she herself decorates the outfit with her emotions and new discoveries of the day.